How to Choose the Right Attorney: Looking Past Million-Dollar Marketing

Providing Personal, Professional Legal Services

Finding the right lawyer for your needs can be an intimidating process. With so many sophisticated advertisements and clever marketing tactics, how do you know which lawyer is right for you? Here, you’ll learn how to look past million-dollar marketing tactics and know what to look for when choosing a lawyer.

Looking past million-dollar attorney marketing

Area(s) of Expertise

When looking for a lawyer, you’ll want experience in the area of law in which you need assistance. You wouldn’t hire a podiatrist to perform brain surgery, and the same principle applies to attorneys. Most lawyers tend to take cases in specific practice areas — be sure that their experience aligns with your needs. 


Professionalism entails more than just personality. It also involves certain objective actions and behaviors. Every “professional” attorney will:

  • Protect your best interests
  • Work efficiently
  • Return phone calls 
  • Arrive at meetings on time
  • Behave appropriately in all situations
  • Maintain strict confidentiality
  • Share every possible outcome and course of action

If a potential lawyer doesn’t display these professional behaviors, consider retaining alternative legal counsel. 


How does the lawyer communicate with their clients? If you have a question, how will you contact the lawyer? Although most lawyers are dealing with multiple cases at any given time, yours is important and should be treated as such. Look for a lawyer who communicates with you in a timely manner and is available to answer questions or concerns. 


Attorneys have different styles, personalities, and approaches to representing clients. People underestimate the importance of retaining an attorney who aligns with your style, personality, and approach. You need a lawyer you can trust to take matters into their own hands. If you do not like their style, you may be left with unfavorable results. 

Potential Costs

Let us face it, legal advice and legal representation can become quite costly. When you’re looking for an attorney, be sure to ask about potential costs. Good lawyers will usually give you a ballpark figure of how much your case will cost during the initial consultation. Although you want an affordable attorney, cheaper usually doesn’t mean better. 

The Right MD Family Law Attorney For You

Alan L. Billian, P.A. has over 30 years of concentrated experience in family law. Our focus on providing personal, professional legal services make us the go-to law firm for citizens throughout Maryland. If you are looking for a reputable, professional attorney, look no further than Alan L. Billian, P.A.

Contact us now to schedule your FREE consultation. 

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